MorningBlues Life is an application ("App") developed and provided by MorningBlues Technology Limited ("we" or "us") to connect users with purchased MorningBlues Life products, enabling enhanced functionalities.
We recognize the importance of personal information and are committed to protecting your privacy in compliance with applicable laws and regulations. This Privacy Policy ("Policy") outlines how we collect, store, protect, and use your information, as well as your rights regarding your data.
Please read this Policy carefully before using MorningBlues Life services to make informed choices.
I. How We Collect Your Personal Information
Personal Information refers to data that can uniquely identify or contact an individual.
During registration, we collect personal information such as your email address and phone number. To protect privacy, please refrain from providing any additional information beyond what is explicitly requested.
To enable connectivity between the App and your MorningBlues Life smart devices, we request location permissions (required by Android/iOS systems) to scan and access Wi-Fi SSID, BSSID, and device IP addresses for local network configuration. This data is used locally and not uploaded to cloud servers.
We collect your device’s MAC address to control and personalize settings for Bluetooth-connected MorningBlues Life devices.
To identify account/device anomalies and optimize service compatibility, we collect device information including Android ID, MAC address, and installed applications list (for service compatibility analysis).
Permission Requirement for Storage Permission: To save APK files for App auto-updates; Read error log files when submitting feedback; Store short videos recorded within the App; Upload photos/videos to connected devices.
Consequences of Denial: Unable to automatically update to newer App versions; Cannot submit error logs for troubleshooting; Disabled photo/video upload functionality.
Permission Requirement for Device Identifier: To enable statistical analysis features; Support one-click login functionality.
Consequences of Denial: Loss of statistical tracking capabilities; Inability to use quick login methods.
Permission Requirement for Network: To connect to the internet for App data updates; Upload locally stored images.
Consequences of Denial: No network connectivity; Cannot retrieve App updates or upload images.
Permission Requirement for Location: To scan WLAN network names and switch WLAN connections; Discover and pair with nearby Bluetooth devices.
Consequences of Denial: Failed WLAN network connections; Inability to detect or connect to nearby devices.
II. How We Use Your Personal Information
1. To send you service-related notifications and updates about MorningBlues Life App.
2. To facilitate account password recovery functionality.
3. Except in the event of a reorganization, merger, or sale of our company, in which case we may transfer all collected personal information to relevant third parties, we will not disclose, sell, lease, share, or trade your personal information to any unrelated third parties unless we obtain your prior authorization, or unless such third parties (whether acting independently or jointly with us) provide services to you, and upon completion of such services, they will be prohibited from accessing any such information, including all information they previously had access to.
III. Data Security
We prioritize the security of your data. When you submit personal information through the App, data is encrypted using Secure Socket Layer (SSL) technology during transmission. Industry-standard measures (e.g., firewalls, encryption protocols) are applied to protect stored data. However, no internet transmission or electronic storage method is 100% secure. While we employ commercially acceptable safeguards, absolute security cannot be guaranteed.
IV. Data Retention Period
We retain your personal information only as long as necessary to fulfill the purposes outlined in this Policy or as required by applicable laws.
V. Account Cancellation Process
You may cancel your account at any time by: Logging into MorningBlues Life App; Navigating to Settings-Account Security-Cancel Account.
For risks, eligibility criteria, and detailed procedures, refer to our Account Cancellation Agreement.
VI. Legal Disclaimers
We reserve the right to disclose your personal information when required by law, as well as when we deem it necessary to disclose information related to you to protect our legal rights and/or to comply with judicial proceedings, court orders, or legal processes applicable to our mobile application. If we determine that disclosure is reasonably necessary to enforce our terms and conditions or to protect our operations, we may disclose information related to you.
VII. Amendments to This Privacy Policy
If we decide to make changes to this Privacy Policy, we will publish such changes within this Policy, on our official website, and on other platforms we deem appropriate, to ensure you are informed about how we collect and use your personal information, who may access such information, and under what circumstances we may disclose it. We reserve the right to modify this Policy at any time, and you are advised to review it periodically. In the event of material changes to this Policy, we will notify you through website announcements.
VIII. Contact Us
MorningBlues Life is provided by MorningBlues Technology Limited. For questions, complaints, or feedback regarding this Policy or data practices, contact us at support@morningblues.com.